The intensity of the fragrance, and how long it lasts depends on a perfume's concentration, as well as the intensity of the perfume oils used.
Perfume oils need to be diluted in a solvent, typically alcohol (ethanol) or a mix of water and ethanol, as undiluted oils can cause allergic reactions & skin irritation. Also, undiluted perfume oils would have unpleasantly strong aromas.
The concentration (%/volume) of perfume oils in EDT and EDP are as follows:
- Eau De Parfum (EDP): 10-20%, on average 15% perfume oils
- Eau De Toilette (EDT): 5-15%, on average 10% perfume oils
It is also because of this, that you can rarely find Men's Fragrances in EDP concentration.
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